The faster you have an e-marketing channel because the delay in making a decision means a sure loss of real gain opportunities.
After the proliferation of smart phones based on high-speed Internet, many of the buyers relied on them to make a decision to buy services or products from the Internet. And others used by buyers to do a detailed search before buying for the services and products that he intends to buy such as price comparison and knowledge of the opinions of former customers, the service provider or the producing plants.
The importance of e-marketing through the Internet is that it has become the main factor on which many rely on the decision to purchase products and services. Studies have shown that there is a steady increase in the number of buyers who make a purchase decision by searching on Google or social networking sites such as Facebook, product prices, previous buyer comments and quality, and other transactions affecting the purchase decision.
Therefore, e-marketing through the Internet is an important way to build strong relationships with potential buyers or buyers through regular channels of purchase to them and the service provider. It seems that the low cost of e-marketing has begun to pull the carpet out of quantitative marketing, which depends on the broadcast ads to all people and groups and not only the target groups.
Some points illustrate the importance of e-marketing
Sale Continuous 24 hours / 7 days / 365 days!
We do not associate with work schedules, so we can market products and services at any time .. throughout the day .. and throughout the week .. and even throughout the year without interruption. This means that we reach our target customers in their free time and during their work .. even even in the time of sleeplessness at night .. At any time suits them!
Reach customers in remote geographic areas!
E-marketing does not depend on geographical location, which means that we can complete a purchase deal with a buyer who lives in a country and sells in another country! Therefore, we overcome one of the most important obstacles to marketing and is the obstacle of distance.
E - marketing means less marketing cost
When planning a shop to display certain products or services, the most important thing to worry about the investor is the cost of setting up the store, which includes the rents of supply, stores and periodic expenses in addition to labor costs.
And through e-marketing will not bear all these costs! Will not add to the cost of the product all these high costs of salaries and rents and others, and thus offer a cheap product of high quality.
View the right product for the buyer.
E-marketing methods help us to understand the patterns of buyers' behavior and therefore we can make a specific set of products and services for each group of customers.
This means showing the right product for the right buyer, which increases the buying rate and speed, as well as implementing an important selling strategy, which is the reselling of the cross-selling, which means the display of some additional products associated with the customer during the procurement phase of the basic product.
The initial purchase means a continuous relationship in the future
When the buyer buys the first product or service we provide, it means that the buyer has just started a special relationship with us that we can strengthen and install through promotional emails with new products that are important and suitable for what he is looking for. The process of communicating with the client helps to invest the customer as a frequent buyer in the future.
Treasure .. Use of social networks in the sale
When a customer completes a purchase of a product from your site, he is probably happy to have a large percentage to complete the process. This will push him to publish the product page on his own Facebook or Twitter page, so we can translate the event into a product without paying any marketing or promotional cost. Just because the customer is happy to publish the product among many groups, pages and friends!
Companies have achieved marketing success on the Internet
There are many large companies that exploit their electronic presence in achieving huge sales of many products and services, which offers:
Amazon
A US company involved in online product marketing, estimated at about $ 89 billion in late 2014
eBay
A US company engaged in the marketing of products on the Internet, estimated at about 18 billion dollars in the end of 2014
Alibaba
A Chinese company operating in the same field, estimated to have income of nearly $ 9 billion in late 2014
Salesforce.com
A US cloud computing company and sales management program, with an annual sales of $ 4.5 billion in 2014.
TripAdvisor
A US company engaged in tourism marketing worldwide estimated annual sales in 2014 at approximately $ 1.5 billion.
In the end ..
The faster you have an e-marketing channel because the delay in making a decision means a sure loss of real gain opportunities.
